Free Flash Lite wallpapers and screensavers

Fluid Pixel has just released some of its top selling Flash Lite wallpapers and screensavers for free on its website. This is something that I have been considering initiating for a while, but wasn’t sure if it was the right way to go. The initial idea came about from studying mobile phone markets in other areas, and finding that in areas such as Japan and Korea companies offer a large number of their content for free, to attract a larger audience to their site. By doing this they get a huge number of hits to their sites, where they offer further content for direct sale or on a subscription basis. My observation of the structure of the eastern market is that it’s about 5 years ahead of the western market in the way they sell and market the content to consumers, who are much more in tune with the availability of content, and download a lot more of it.

I’ve also noticed recently that Fluid Pixel's site has been attracting more hits for people looking for “free flash lite wallpapers” through google and other search engines so this is providing a landing page for them to find, and hopefully will encourage more traffic through the site.

The wallapers and screensavers on the site currently has the Fluid Pixel brand on it, but not in a way that the content isn't useable, but I will probably experiment with a variety of options for this, including having an ident before the content plays, and maybe even looking for sponsors in the future depending on the success of this experiment.

I will be keeping a close eye on how successful the free flash lite content is to see how the model could be rolled out to other ventures.